Our catalogue is built around a single segment: items that cost less than 3 euros wholesale and sell to the public for less than 10It's not a promotion, it's the model. We've been importing directly for 45 years and we choose the products first for our 14 stores, where that range is the only one that truly sells year-round. Below 10 euros, the customer doesn't calculate or procrastinate: they take it. For those who resell, this means high turnover, low tied capital and, with the recommended markup of three times, a margin of 67% off the selling price net of VAT.
Why the under-10 euro range is the easiest to sell
Above 10 euros, a purchase becomes a decision: the customer compares, puts it off, leaves, and often doesn't return. Below 10, no. It's the threshold of impulse, of the quick gift, of the thought, of "I'll buy it for the other one too." In our stores, items in this range are the ones that make the most of it. number of receipts, and it's the number of receipts that keeps a small shop afloat. A €30 product sold once a month ties up more capital than twenty €3 items sold in a week.
Buying under 3 euros changes the accounts, not just the price
An item paid €2 and resold for €5.90 leaves almost €3 net per item. The same margin on a €40 item requires twenty times more capital, and the risk of being left with the goods increases accordingly. For less than €3, making a mistake on a purchase is easy: try a product with a single package, see if it works, and reorder within 48/72 hours. This is why we always recommend starting small and reordering frequently: at these prices, a mistake costs as much as a test run, not as much as a container.
The margin, in clear
With the recommended markup of three times the calculation is this: you pay 2 euros, sell at 6 net of VAT, you have 4 euros left - the 67% of the selling priceThis isn't an optimistic estimate; it's a mathematical one, and you'll find it already calculated in every catalog listing as the recommended retail price. Rent, staff, and management still need to be factored into that 4 euros, but starting with a 67% margin instead of 30% is the difference between a store that can hold its own and one that's trailing. Be careful about VAT: the displayed price includes it; your revenue is the price divided by 1.22.
Low price does not mean bad product
The sub-10 euro range is full of forgettable stuff, and we don't belong there. Our items are the ones we keep on our shelves: kawaii stationery, plush toys, gadgets, home accessories, packaging, makeup. Products that customers pick up because they like them, not because they're cheap. The low price is the result of direct imports without intermediaries, not a compromise on the product: for you, it's the difference between selling on price and selling on desire.
