Gadgets and counter games are the classic impulse purchase: the customer comes in to buy something else, sees the plush keychain near the register and adds it to the receipt. In this category you will find: gifts, games, novelty items, squishies, plush keychains, and LED sticks, chosen by looking at what really happens in our stores. Willy Be Smart has been importing directly for 45 years and manages 14 points of sale including direct, corner, and franchise stores: what we offer wholesale is the same assortment we keep on the shelves. The prices are designed to resell at an average of 3 times, and on each page you will find the recommended retail priceThe catalog with prices and availability is reserved for VAT-registered retailers: stationery shops, tobacconists, toy shops, gift shops, and online sellers. Registration is free and approved within 24 hours. There are no commitments: just register, view prices, and decide whether to order.
Oggi a catalogo ci sono 424 articoli ordinabili. Il prezzo all'ingrosso mediano è di 1,49 €, e 85 articoli su 100 costano meno di 3 € all'ingrosso. Rivenduti al prezzo consigliato, 87 su 100 restano sotto i 10 € al pubblico: la fascia in cui il cliente compra senza pensarci. (numeri contati sul catalogo, non scritti a mano: cambiano da soli quando cambia l'assortimento)
Una selezione di 12 articoli della categoria gadget e giochi, tra i piu' ordinati negli ultimi mesi. I prezzi non si vedono qui: sono una condizione commerciale riservata ai rivenditori. Dopo la registrazione gratuita, approvata entro 24 ore, vedi l'assortimento completo con prezzi, confezioni e disponibilita'.
Le foto sono quelle che scarichi con l'articolo, in 6 varianti, gia' pronte per la tua scheda prodotto.
Countertop games work where impulses are needed: near the cash register, at the entrance, on display racks within easy reach of children. They're low-priced items, so customers don't think twice: a squishy or a plush keychain can be added to the receipt without question. For you, this means high turnover and frequent reorders, not stagnant capital. With the recommended retail price on the card, you know how much you have left before you order, and the average three-fold markup keeps the final price within the impulse-buy range. LED flashlights and seasonal novelties peak at the right times: holidays, fairs, summer.
If you sell online, the hard work isn't buying the merchandise: it's cataloging it. That's why, for every item you buy from us, you download professional photos in six different variations, a pre-written description, and a barcode. The merchandise can be on sale the same day it arrives, without a photoshoot or writing a new catalog. This is doubly important for gadgets and novelty items: they're constantly evolving, and getting them online quickly makes all the difference. Our catalog is also available on Faire and Ankorstore, but our website is the direct channel, with no middleman fees: same warehouse, same selection.
The minimum order is €150 + VAT, with minimum packages per item in multiples. Shipping arrives in 48/72 hours and is currently free throughout Italy, including the islands (on promotion); outside Italy, a 10% shipping fee is added. Each item offers a quantity discount: 5% off for 3 packages of the same item, 8% off for 5. Your first order includes a 10% welcome coupon, valid once per VAT number. Registration is free and approved within 24 hours: from there, you can view prices, availability, and the recommended retail price.
The bulk of the category is aimed at school-age children, but squishies and plush keychains are also popular among teens and adults who collect them. Each listing includes a photo and description of the item, so you can choose based on your customer base. A stationery store near a school and a gift shop downtown both stock different items from the same catalog.
New counter items thrive on rotation: when an item stops selling, it should be replaced, not repurchased out of habit. With a minimum order of €150 and multiples, you can test a few new items with each reorder and keep only the ones that sell. Shipping within 48/72 hours allows for frequent reorders without overstocking your warehouse.
Small: These are items for the checkout counter, small display, or basket at the entrance. They don't require a dedicated section; they just need a point where the customer can see them while paying or entering. This is the right category even for small stores that want to add a touch of humor to the receipt.
Our wholesale prices are designed to sell at an average of three times the recommended retail price, and each listing includes the recommended retail price as a reference. Each item offers a quantity discount: 5% off for 3 packs of the same item, 8% off for 5 packs. High-volume items further improve margins. The final price, however, remains at the low end, ideal for impulse purchases.
Yes: each item has a minimum package size in case multiples, designed to fit in a countertop display, not to fill a warehouse. You can create an order starting at €150 + VAT by mixing many different items in small quantities. If an item works, when you reorder, you can buy 3 or 5 packs and get the bulk discount: -5% and -8%.
