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Willy B2BKawaii stationery
Wholesale · Resellers only

Wholesale kawaii stationery for retailers

Wholesale Kawaii Stationery — Willy B2B

Kawaii stationery transforms an everyday object into a small gift. In this category, you'll find notebooks, gel pens, stickers, pencil cases, coloring books, erasers, and corrector pens in the shapes of animals: capybaras, dinosaurs, and the like. These are the items that children point to and adults buy without thinking twice.

Oggi a catalogo ci sono 424 articoli ordinabili. Il prezzo all'ingrosso mediano è di 1,49 €, e 85 articoli su 100 costano meno di 3 € all'ingrosso. Rivenduti al prezzo consigliato, 87 su 100 restano sotto i 10 € al pubblico: la fascia in cui il cliente compra senza pensarci. (numeri contati sul catalogo, non scritti a mano: cambiano da soli quando cambia l'assortimento)

Alcuni degli articoli piu' ordinati dai rivenditori

Una selezione di 12 articoli della categoria cartoleria kawaii, tra i piu' ordinati negli ultimi mesi. I prezzi non si vedono qui: sono una condizione commerciale riservata ai rivenditori. Dopo la registrazione gratuita, approvata entro 24 ore, vedi l'assortimento completo con prezzi, confezioni e disponibilita'.

Le foto sono quelle che scarichi con l'articolo, in 6 varianti, gia' pronte per la tua scheda prodotto.

Perché la cartoleria kawaii funziona in negozio

On the shelves, kawaii stationery functions as an impulse purchase: low retail prices, recognizable shapes, and colors visible from afar. A capybara-shaped eraser works well near the checkout; a display of gel pens at child height attracts even those who came in for other things. We see it every day in our stores. An average markup of three times the price leaves room even for low markups, and the recommended retail price on the card saves you from having to carefully consider item-by-item positioning. Packs for multiple checkouts allow for frequent restocking, following sales rather than anticipating them.

Selling online? We'll provide you with photos and specifications.

If you sell online, the problem with kawaii stationery isn't selling it: it's uploading it. Photographing dozens of dinosaur-shaped erasers one by one takes days of work. Here, the work is already done: for each item purchased, you download professional photos in six variations, a ready-made description, and the barcode. The merchandise can be listed the same day it arrives in the warehouse, without a photoshoot or writing product pages from scratch. Our catalog is also available on Faire and Ankorstore, but the B2B site is the direct channel: same items, no middlemen commissions. For an online store, this often makes the difference.

The conditions, in short

The terms are simple. Minimum order €150 + VAT. Each item is purchased in small packages, in multiples. Shipping within 48/72 hours, currently free throughout Italy, including the islands; outside Italy, +10%. Each item offers a quantity discount: 5% off for 3 packages of the same item, 8% off for 5. Your first order includes a 10% welcome coupon, valid once per VAT number. Registration is free and is approved within 24 hours.

Register for free: prices visible within 24 hours

Frequently asked questions about this category

What age group is kawaii stationery aimed at?

The focus is on elementary and middle school: capybara and dinosaur-shaped erasers, pencil cases, and coloring books. Gel pens, notebooks, and stickers are also popular with older kids and the adults who collect them. At the register, it works well as a small gift for all ages.

How much is it worth to resell these items?

Each listing in the dedicated catalog lists a suggested retail price. Wholesale prices are designed to average three times the resale price. Each individual then adjusts the price to their own store and area.

How does kawaii stationery rotate on the shelf?

These are impulse purchases: they perform well near the checkout counter or at child height. Peak sales are back-to-school and gift-giving seasons, but erasers, stickers, and pens are available year-round. By purchasing in multiples of the checkout counter, restocking follows sales, without tying up capital.

Do I have to take the whole category or can I choose individual items?

Choose item by item, respecting the minimum package size indicated on the product page. The minimum order is €150 + VAT on the order total.

I'm selling online: can I list my items immediately?

Yes. For each item you purchase, you can download professional photos in 6 variations, a description, and a barcode. This way, your goods can be online the same day they arrive.