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Willy B2BKawaii plush toys
Wholesale · Resellers only

Wholesale kawaii plush toys and stuffed animals for retailers

Wholesale Plush Toys and Dolls — Willy B2B

Kawaii plush toys are a regular category in our 14 stores, including direct, corner, and franchised stores: axolotls, capybaras, soft toys, and classic children's toys. You won't see prices on this page because the catalog is reserved for retailers: after the free registration With a VAT number, approved within 24 hours, come in and see everything, including photos and prices. We've been importing directly for 45 years, based in Lucca: we first select the stuffed animals for our shelves, then list them for resale. Prices are designed to sell at an average of three times the retail price, and on each page you'll find the recommended retail price: Know immediately how much margin you have left. If you run a stationery store, a toy store, a gift shop, or sell online, this is one of the easiest categories to include: it takes up little space, doesn't expire, and doesn't break. And with a minimum order of €150 + VAT, you can start with just a few items and see how it goes.

Oggi a catalogo ci sono 424 articoli ordinabili. Il prezzo all'ingrosso mediano è di 1,49 €, e 85 articoli su 100 costano meno di 3 € all'ingrosso. Rivenduti al prezzo consigliato, 87 su 100 restano sotto i 10 € al pubblico: la fascia in cui il cliente compra senza pensarci. (numeri contati sul catalogo, non scritti a mano: cambiano da soli quando cambia l'assortimento)

Alcuni degli articoli piu' ordinati dai rivenditori

Una selezione di 6 articoli della categoria peluche kawaii, tra i piu' ordinati negli ultimi mesi. I prezzi non si vedono qui: sono una condizione commerciale riservata ai rivenditori. Dopo la registrazione gratuita, approvata entro 24 ore, vedi l'assortimento completo con prezzi, confezioni e disponibilita'.

Le foto sono quelle che scarichi con l'articolo, in 6 varianti, gia' pronte per la tua scheda prodotto.

Perché i peluche kawaii funzionano in negozio

In a brick-and-mortar store, stuffed animals work well near the checkout counter and at children's eye level: they're an impulse purchase, often decided in seconds. Small and medium-sized sizes take up little space and are also popular as quick gifts or birthday presents. Kawaii subjects, with axolotls and capybaras leading the way, appeal to both kids and adults: the shelf rotates to a wider audience than usual. The suggested retail price on each page helps you maintain a margin without recalculating each time. And when a subject becomes trendy, reordering is a matter of a €150 order, not a container.

Selling online? We'll provide you with photos and specifications.

If you sell online, the problem with stuffed animals isn't selling them: it's photographing them well. For every item you buy from us, you can download professional photos in six variations, ready for the product page, along with a description and barcode. The tangible result: your merchandise can be online the same day your package arrives, without a photoshoot or writing from scratch. Our catalog is also available on Faire and Ankorstore, but the website is the direct channel: same items, no middlemen commissions. For those who upload dozens of pages to a marketplace or their own store, this saves time on each one.

The conditions, in short

The minimum order is €150 + VAT, with minimum packages per item in multiples. Shipping arrives in 48-72 hours and is currently free throughout Italy, including the islands (on promotion); outside Italy, a 10% shipping fee is added. Each item offers a quantity discount: 5% off for 3 packages of the same item, 8% off for 5. Your first order includes a 10% welcome coupon, valid once per VAT number. Registration is free and approved within 24 hours: from there, you can view prices and availability.

Register for free: prices visible within 24 hours

Frequently asked questions about this category

What sizes of stuffed animals work best in a stationery or gift shop?

Small and medium sizes are the easiest to manage: they take up little space, fit nicely near the checkout, and are ideal for impulse purchases. Larger pieces make a great eye-catcher in the window display, but it's best to keep them in small quantities. Each card in the dedicated catalog lists the dimensions, so you can choose based on the space you have.

Are kawaii plush toys just for kids?

No. Figures like axolotls and capybaras are also purchased by children and adults, for themselves or as gifts. Classic stuffed animals remain the product for younger children, but the kawaii element broadens the audience and keeps the shelves busy even outside of typical occasions.

How many pieces of each item should I order?

Each item is ordered in multiples, as indicated in the dedicated catalog. The minimum total order is €150 + VAT, which for stuffed animals can be achieved with just a few items. Each item offers a quantity discount: 5% off for 3 packs of the same item, 8% off for 5 packs.

Are the soft toys in the catalog suitable for sale to children?

These are the same items we sell every day in our 14 stores in Italy. The product information and barcode are provided on the product page. For age groups and specific warnings, please refer to the product label.

Is this a seasonal category? When should I include it?

The plush toy doesn't expire or break, so you can add it any time of year. Gift-giving opportunities are helpful, but kawaii items sell well even during regular months. With 48/72-hour shipping, you can start with a small order and reorder only what's really popular.