Christmas ornaments, tree decorations, lights, themed gift ideas, and items for the year's special occasions. It's the most time-constrained category of all: it's sold out in just a few weeks, and those who arrive late are left with their stock. In our 14 stores, Christmas is the busiest time of year, and the rule we've learned is simple: basic orders are ordered in the summer, and restocking is done in November based on what's really in demand. We've been importing directly for 45 years, and are based in Lucca. The price list is reserved for VAT-registered retailers: free registration, approved within 24 hours, and on each page you'll find the recommended retail price.
Perché gli addobbi di Natale funzionano in negozio
Christmas is the only time when customers come in already determined to spend: your job is simply to put the right thing in front of them. A themed window display installed early, between late October and early November, shifts the turnover for the entire quarter. It's best to work by color blocks and price ranges, with a section of items under €5 for quick gifts and small souvenirs. Decorations don't spoil: whatever's left over can be kept for the following year, but the capital remains tied up for twelve months, so it's best to order quickly and restock.
Selling online? We'll provide you with photos and specifications.
Online Christmas sales begin in October, so cards need to be ready before then. For each item purchased, you can upload six professional photos, a description, and a barcode: you can publish it the same day, without a photoshoot. With 48/72-hour shipping, you can restock even during the season, which during the Christmas period can be the difference between selling out and selling out.
The conditions, in short
The minimum order is €150 + VAT, and each item is purchased in small packages, in multiples of the same case, as indicated on the product page. Shipping arrives in 48–72 hours and is currently free throughout Italy, including the islands (on promotion); outside Italy, a 10% shipping fee is added. Each item offers a quantity discount: 5% off for 3 packages of the same item, 8% off for 5. Your first order includes a 10% welcome coupon, valid once per VAT number. Registration is free and approved within 24 hours: from there, you can view prices, packages, and availability.
