Willy B2B › Make up and hair
Wholesale · Resellers only
Wholesale makeup and hair accessories for retailers
Prices, packaging and availability in the reserved catalogue.
In short
- For whom: VAT-registered retailers only: gift shops, stationery shops, tobacconists, toy shops, and online retailers.
- Minimum order: 150 € + IVA, in Italia e all'estero, ogni articolo a multipli di confezione. Sconto quantità sulla riga: -5% da 3 confezioni dello stesso articolo, -8% da 5.
- Shipping: Shipping to Italy takes 48-72 hours. For other destinations, please see costs and conditions in your cart before confirming.
- How to become a customer: free registration, approved within 24 hours: then see prices, packaging and availability.
- Who we are: Jacob Srl, Lucca. We've been importing directly for 45 years, and the items we stock are the same ones we carry in our stores.
In the makeup and hair category, you'll find items that sell well in gift shops, stationery stores, and stores with a young clientele: cosmetics, makeup brushes, hair bands and elastics, scrunchies, nail files and manicure accessoriesThese are small items, with a reasonable retail price, suitable for impulse purchases and frequent repurchases. Willy Be Smart has been importing directly for 45 years and supplies its own stores, including direct stores, corners, and franchises, with the same merchandise we offer to retailers on the B2B portal. The headquarters are in Lucca (Jacob Srl) and shipping covers all of Italy in 48/72 hours. The complete catalog, with wholesale prices and recommended retail price For each item, it's reserved: it's only visible after free registration, which we approve within 24 hours. If you have a VAT number and sell retail, either in-store or online, this category is an easy way to add turnover without committing too much capital.
Alcuni degli articoli piu' ordinati dai rivenditori
Una selezione di 12 articoli della categoria make up e capelli, tra i piu' ordinati negli ultimi mesi. I prezzi non si vedono qui: sono una condizione commerciale riservata ai rivenditori. Dopo la registrazione gratuita, approvata entro 24 ore, vedi l'assortimento completo con prezzi, confezioni e disponibilita'.
Le foto sono quelle che scarichi con l'articolo, in 6 varianti, gia' pronte per la tua scheda prodotto.
Why makeup and hair accessories work in stores
On the shelf, this category works on impulse: hair ties, scrunchies, and nail files are items that customers quickly add, often near the checkout. The retail price remains low, so the purchase decision is quick and repurchases are frequent: hair ties get lost, nail files wear out, and scrunchies are purchased in multiple colors. Each product page includes the recommended retail price, so you immediately know your margin: our prices are designed to sell for an average of three times the original retail price. Minimum pack sizes per item, in case multiples, allow you to try the category at a low cost and only restock what's really in stock.
Selling online? We'll provide you with photos and specifications.
If you sell online, the real challenge isn't buying the goods: it's putting them up for sale. For every item you purchase from the portal, you can download professional photos in six variations, a pre-written description, and a barcode: the goods can be online the same day they arrive. No photoshoots to organize, no forms to fill out from scratch. For scrunchies, brushes, and manicure accessories, where color and detail matter, having clean, ready-made photos makes the difference between publishing immediately and putting them off. Our catalog is also available on Faire and Ankorstore, but the website is the direct channel, with no marketplace fees.
The conditions, in short
L'ordine minimo è di 150 euro + IVA e ogni articolo si acquista in multipli di cassa, indicati in scheda. La spedizione arriva in 48/72 ore: in tutta Italia, isole comprese, c'è un contributo spese di spedizione del 5% del netto merce; fuori dall'Italia si aggiunge il 10% del netto merce come spese di spedizione. Sugli articoli idonei è previsto lo sconto quantità: -5% prendendo 3 confezioni dello stesso articolo, -8% prendendone 5. Al primo ordine hai un buono di benvenuto del 10%, valido una volta per Partita IVA. La registrazione è gratuita e viene approvata entro 24 ore: da quel momento vedi prezzi e disponibilità di tutto il catalogo.
Frequently asked questions about this category
What products does the makeup and hair category include?
Cosmetics, makeup brushes, hair bands and ties, scrunchies, nail files, and manicure accessories. The full range, with photos and prices, is available in the dedicated catalog after free registration, approved within 24 hours.
What kind of customers are these items aimed at?
The bulk of demand comes from young girls and women, but rubber bands, files, and headbands are versatile purchases that work with almost all customers. They're suitable for both personal use and small gifts, so they're also popular in stationery and gift shops.
How do hair accessories rotate on the shelves?
These are repurchaseable products: rubber bands get lost, scrunchies need to be purchased in multiple colors, and nail files wear out. With minimum pack sizes in multiples, you can frequently restock the colors and styles you sell the most, without tying up capital.
Can I sell these items in my online store?
Yes, and it's one of the portal's strengths: for each item purchased, you can download professional photos in six variations, a description, and a barcode. You can put the goods up for sale the same day they arrive.
What margin can I get on this category?
Wholesale prices are designed to sell at an average of 3x the original price, and each listing includes the recommended retail price. Eligible items receive a quantity discount: 5% off for 3 packs of the same item, 8% off for 5 packs. This further improves your margin on popular items.