In the makeup and hair category, you'll find items that sell well in gift shops, stationery stores, and stores with a young clientele: cosmetics, makeup brushes, hair bands and elastics, scrunchies, nail files and manicure accessoriesThese are small items, with a reasonable retail price, suitable for impulse purchases and frequent repurchases. Willy Be Smart has been importing directly for 45 years and supplies its 14 stores, including direct, corner, and franchise stores, with the same merchandise we offer to retailers on the B2B portal. The headquarters are in Lucca (Jacob Srl) and shipping covers all of Italy in 48/72 hours. The complete catalog, with wholesale prices and recommended retail price For each item, it's reserved: it's only visible after free registration, which we approve within 24 hours. If you have a VAT number and sell retail, either in-store or online, this category is an easy way to add turnover without committing too much capital.
Oggi a catalogo ci sono 424 articoli ordinabili. Il prezzo all'ingrosso mediano è di 1,49 €, e 85 articoli su 100 costano meno di 3 € all'ingrosso. Rivenduti al prezzo consigliato, 87 su 100 restano sotto i 10 € al pubblico: la fascia in cui il cliente compra senza pensarci. (numeri contati sul catalogo, non scritti a mano: cambiano da soli quando cambia l'assortimento)
Una selezione di 12 articoli della categoria make up e capelli, tra i piu' ordinati negli ultimi mesi. I prezzi non si vedono qui: sono una condizione commerciale riservata ai rivenditori. Dopo la registrazione gratuita, approvata entro 24 ore, vedi l'assortimento completo con prezzi, confezioni e disponibilita'.
Le foto sono quelle che scarichi con l'articolo, in 6 varianti, gia' pronte per la tua scheda prodotto.
On the shelf, this category works on impulse: hair ties, scrunchies, and nail files are items that customers quickly add, often near the checkout. The retail price remains low, so the purchase decision is quick and repurchases are frequent: hair ties get lost, nail files wear out, and scrunchies are purchased in multiple colors. Each product page includes the recommended retail price, so you immediately know your margin: our prices are designed to sell for an average of three times the original retail price. Minimum pack sizes per item, in case multiples, allow you to try the category at a low cost and only restock what's really in stock.
If you sell online, the real challenge isn't buying the goods: it's putting them up for sale. For every item you purchase from the portal, you can download professional photos in six variations, a pre-written description, and a barcode: the goods can be online the same day they arrive. No photoshoots to organize, no forms to fill out from scratch. For scrunchies, brushes, and manicure accessories, where color and detail matter, having clean, ready-made photos makes the difference between publishing immediately and putting them off. Our catalog is also available on Faire and Ankorstore, but the website is the direct channel, with no marketplace fees.
The minimum order is €150 + VAT, and each item is purchased in multiples, as indicated on the product page. Shipping arrives within 48-72 hours and is currently free throughout Italy, including the islands (on promotion); outside Italy, a 10% shipping fee is added. Each item offers a quantity discount: 5% off for 3 packs of the same item, 8% off for 5 packs. Your first order includes a 10% welcome coupon, valid once per VAT number. Registration is free and approved within 24 hours: from that moment, you can view prices and availability for the entire catalog.
Cosmetics, makeup brushes, hair bands and ties, scrunchies, nail files, and manicure accessories. The full range, with photos and prices, is available in the dedicated catalog after free registration, approved within 24 hours.
The bulk of demand comes from young girls and women, but rubber bands, files, and headbands are versatile purchases that work with almost all customers. They're suitable for both personal use and small gifts, so they're also popular in stationery and gift shops.
These are repurchaseable products: rubber bands get lost, scrunchies need to be purchased in multiple colors, and nail files wear out. With minimum pack sizes in multiples, you can frequently restock the colors and styles you sell the most, without tying up capital.
Yes, and it's one of the portal's strengths: for each item purchased, you can download professional photos in six variations, a description, and a barcode. You can put the goods up for sale the same day they arrive.
Wholesale prices are designed to sell at an average of three times the original retail price, and each listing includes the recommended retail price. Each item offers a quantity discount: 5% off for three packs of the same item, or 8% off for five. This further improves your margin on items that are in high demand.
