Willy B2B › Sea and beach
Wholesale · Resellers only
Wholesale beach and sea items for retailers
Prices, packaging and availability in the reserved catalogue.
In short
- For whom: VAT-registered retailers only: gift shops, stationery shops, tobacconists, toy shops, and online retailers.
- Minimum order: 150 € + IVA, in Italia e all'estero, ogni articolo a multipli di confezione. Sconto quantità sulla riga: -5% da 3 confezioni dello stesso articolo, -8% da 5.
- Shipping: Shipping to Italy takes 48-72 hours. For other destinations, please see costs and conditions in your cart before confirming.
- How to become a customer: free registration, approved within 24 hours: then see prices, packaging and availability.
- Who we are: Jacob Srl, Lucca. We've been importing directly for 45 years, and the items we stock are the same ones we carry in our stores.
Willy Be Smart has been importing directly for 45 years, with headquarters in Lucca and a mix of direct, corner, and franchise stores. In this category, you'll find what we stock ourselves every summer: flip-flops, foutas, fans, wooden marine decorations, and beach toys. These are simple, self-explanatory items sold at affordable prices. Wholesale prices are designed to sell for an average of three times the retail price, and each product page contains the recommended retail price: you know immediately how much margin you have left. The price catalog is reserved for resellers with VAT numberStationery shops, tobacconists, toy shops, gift shops, online retailers. Registration is free and is approved within 24 hours. On this page, you'll see a selection of items, without prices: the price list is a commercial condition and is displayed to retailers, not competitors. If you have a VAT number, it only takes a few minutes to register and see everything.
Alcuni degli articoli piu' ordinati dai rivenditori
Una selezione di 5 articoli della categoria mare e spiaggia, tra i piu' ordinati negli ultimi mesi. I prezzi non si vedono qui: sono una condizione commerciale riservata ai rivenditori. Dopo la registrazione gratuita, approvata entro 24 ore, vedi l'assortimento completo con prezzi, confezioni e disponibilita'.
Le foto sono quelle che scarichi con l'articolo, in 6 varianti, gia' pronte per la tua scheda prodotto.
Why beachwear works in stores
Beachwear is an impulse purchase: customers come in looking for something else and leave with a pair of flip-flops or a beach toy for the kids. They rotate quickly on the shelves during the warmer months, and the low retail price lowers the purchase threshold. The case-by-case packaging is designed to fill a display without tying up capital. Each product page includes the suggested retail price, designed to sell at an average of three times the retail price: just put the tag on and you're ready to go. And these are the same items we sell in our stores, including direct, corner, and franchise locations.
Selling online? We'll provide you with photos and specifications.
If you sell online, the problem with seasonal items is time: by the time the product page is ready, the season is already half over. Here, the work is done: for each item you purchase, you download professional photos in six colorways, a pre-written description, and a barcode. The merchandise can go online the same day it arrives. No photoshoots to organize, no copy to create. Our catalog is also available on Faire and Ankorstore, but the website is the direct channel: same items, no middlemen commissions. And with 48/72-hour shipping, you can restock popular styles even after the season has begun.
The conditions, in short
L'ordine minimo è di 150 euro + IVA. Ogni articolo si acquista in confezioni minime, a multipli di cassa: le quantità sono indicate in scheda. La spedizione arriva in 48/72 ore: in tutta Italia, isole comprese, c'è un contributo spese di spedizione del 5% del netto merce; fuori dall'Italia si aggiunge il 10% del netto merce come spese di spedizione. Sugli articoli idonei è previsto lo sconto quantità: -5% prendendo 3 confezioni dello stesso articolo, -8% prendendone 5. Al primo ordine hai un buono di benvenuto del 10%, valido una volta per Partita IVA. La registrazione è gratuita e viene approvata entro 24 ore.
Frequently asked questions about this category
When is it best to order beach and seaside items?
It's best to order your basic assortment in spring, before the season begins. However, with 48/72-hour shipping, you can also restock in June or July, when you see which items are really selling. It's best to start with conservative quantities and reorder what sells.
What items does the beach and sea category include?
Flip-flops, foutas, fans, wooden nautical decorations, and beach toys. These items are affordable, making them ideal for impulse purchases. The complete list, including prices and availability, is in the dedicated catalog, available after free registration.
Are wooden nautical decorations only sold in the summer?
It depends on the store. In seaside shops, they can be found even out of season, as gift items and decorative items. Elsewhere, they remain seasonal: in that case, it's best to treat them as a complement to the summer theme, displayed alongside towels and fans.
How do minimum quantities work on these items?
Ogni articolo si acquista a multipli di cassa e la quantità minima è indicata nella scheda. Sugli articoli idonei è previsto lo sconto quantità: -5% prendendo 3 confezioni dello stesso articolo, -8% prendendone 5. L'ordine minimo complessivo resta 150 euro + IVA.
Can I sell these items in my online store?
Yes. For each item you purchase, you can download professional photos in 6 variations, a description, and a barcode. You can list your items the same day they arrive. The website is our direct channel, with no marketplace fees.