Willy Be Smart has been importing directly for 45 years, with headquarters in Lucca and 14 stores including direct, corner, and franchise stores. In this category, you'll find what we stock ourselves every summer: flip-flops, foutas, fans, wooden marine decorations, and beach toys. These are simple, self-explanatory items sold at affordable prices. Wholesale prices are designed to sell for an average of three times the retail price, and each product page contains the recommended retail price: you know immediately how much margin you have left. The price catalog is reserved for resellers with VAT numberStationery shops, tobacconists, toy shops, gift shops, online retailers. Registration is free and is approved within 24 hours. On this page, you'll see a selection of items, without prices: the price list is a commercial condition and is displayed to retailers, not competitors. If you have a VAT number, it only takes a few minutes to register and see everything.
Oggi a catalogo ci sono 424 articoli ordinabili. Il prezzo all'ingrosso mediano è di 1,49 €, e 85 articoli su 100 costano meno di 3 € all'ingrosso. Rivenduti al prezzo consigliato, 87 su 100 restano sotto i 10 € al pubblico: la fascia in cui il cliente compra senza pensarci. (numeri contati sul catalogo, non scritti a mano: cambiano da soli quando cambia l'assortimento)
Una selezione di 5 articoli della categoria mare e spiaggia, tra i piu' ordinati negli ultimi mesi. I prezzi non si vedono qui: sono una condizione commerciale riservata ai rivenditori. Dopo la registrazione gratuita, approvata entro 24 ore, vedi l'assortimento completo con prezzi, confezioni e disponibilita'.
Le foto sono quelle che scarichi con l'articolo, in 6 varianti, gia' pronte per la tua scheda prodotto.
Beachwear is an impulse purchase: customers come in looking for something else and leave with a pair of flip-flops or a beach toy for the kids. They rotate quickly on the shelves during the warmer months, and the low retail price lowers the purchase threshold. The case-by-case packaging is designed to fill a display without tying up capital. Each product page includes the suggested retail price, designed to sell at an average of three times the recommended retail price: just put the tag on and you're ready to go. And these are the same items we sell in our 14 stores, including direct, corner, and franchise locations.
If you sell online, the problem with seasonal items is time: by the time the product page is ready, the season is already half over. Here, the work is done: for each item you purchase, you download professional photos in six colorways, a pre-written description, and a barcode. The merchandise can go online the same day it arrives. No photoshoots to organize, no copy to create. Our catalog is also available on Faire and Ankorstore, but the website is the direct channel: same items, no middlemen commissions. And with 48/72-hour shipping, you can restock popular styles even after the season has begun.
The minimum order is €150 + VAT. Each item is purchased in small packages, in multiples of the same case: the quantities are indicated on the product page. Shipping arrives in 48-72 hours and is currently free throughout Italy, including the islands (on promotion); outside Italy, a 10% shipping fee is added. Each item offers a quantity discount: 5% off for 3 packages of the same item, 8% off for 5. Your first order includes a 10% welcome coupon, valid once per VAT number. Registration is free and is approved within 24 hours.
It's best to order your basic assortment in spring, before the season begins. However, with 48/72-hour shipping, you can also restock in June or July, when you see which items are really selling. It's best to start with conservative quantities and reorder what sells.
Flip-flops, foutas, fans, wooden nautical decorations, and beach toys. These items are affordable, making them ideal for impulse purchases. The complete list, including prices and availability, is in the dedicated catalog, available after free registration.
It depends on the store. In seaside shops, they can be found even out of season, as gift items and decorative items. Elsewhere, they remain seasonal: in that case, it's best to treat them as a complement to the summer theme, displayed alongside towels and fans.
Each item is purchased in multiples, and the minimum quantity is indicated on the product page. Each item offers a quantity discount: 5% off for 3 packs of the same item, 8% off for 5 packs. The total minimum order remains €150 + VAT.
Yes. For each item you purchase, you can download professional photos in 6 variations, a description, and a barcode. You can list your items the same day they arrive. The website is our direct channel, with no marketplace fees.
