Willy B2B › Guide
Reseller Guides
We operate direct, corner, and franchise stores, and have been importing directly for 45 years. What we've learned on our shelves—product range, prices, order quantities, online sales—is here, written for retailers. None of these pages require registration to be read.
Christmas in the shop
When Christmas starts, what's on sale besides decorations, and how to divide your order: our store numbers.
Assortment
How to choose items, organize shelves, and decide what to reorder.
Markup and prices
How to distinguish markup and margin and construct the selling price.
How to order
How to place an order while respecting minimum quantities, packaging, and quantity discounts.