45
years of direct importation
Wholesale · Resellers only
The supplier of gadgets and gift items for your shop.
A multi-category assortment for retailers: gadgets, stationery, home, beauty, packaging, seasonal items, and much more. Exclusive price list, up-to-date availability, and fast shipping.
Free registration · Automatic VAT verification · Activation within 24 hours
Upon your first order, you will receive a welcome coupon reserved for new retailers.
Availability updated every night
24h
account activation
48/72h
shipping to Italy
Explore the assortment
Go to the complete catalog →
Five worlds, one Willy style
Selected for the point of saleSmall price.
Small price.
Big rotation.
Immediate, easy-to-understand, and easy-to-shelf items. The catalog is designed for retailers who want constant innovation and visible margins.
Request access →Our other categories
In addition to the five worlds above, the entire range: carefully selected merchandise to truly roam the store, constant innovation, clear prices and margins.
Packaging
Gift wrap, envelopes, shopping bags
Accessories and lights
Home decor, lighting, LED
Bath and cleaning
Bathroom accessories, organizers, home care
Fashion accessories
Wallets, umbrellas, cases
Voyage
Accessories and ideas for those leaving
Sea and beach
Flip-flops, towels, summer
Pet
Games and accessories for dogs and cats
Cell phones and accessories
Covers, cables, headphones and stands
Free time and fitness
Water bottles, sports and outdoors
Summer clothing
Hats, flip-flops and the sea
Winter clothing
Hats, scarves and gloves
Licenses and comics
Comics and themed articles
Seasonality
Christmas, holidays and anniversariesPrices and availability are visible after account approval.
Learn more: packaging and wrapping · accessories and lights · fashion accessories · travel accessories · sea and beach · pet · cell phone accessories · licenses and comics
Clear, before you register.
No surprises after signing up: you already know how it works.
€150 + VAT
Minimum order
Intended for store replenishment, not for one-time purchase.
MOQ
Minimum per item
Always visible on the product sheet: orders in multiples of a case, without calculations.
Card · PayPal
Flexible payment
Card or PayPal upon order confirmation, or advance bank transfer for all.
24h
Quick activation
Automatic VAT verification (VIES) + confirmation from our team.
Prices designed to average 3x resale, with MSRP on each listing and quantity discounts on lines exceeding MOQ thresholds.
The portal
The tools a retailer actually uses.
Not just a catalogue: everything you need to stock the shop and to sell it online too, every week.
Product photos and data ready for online sales
From each purchased item, in your order history, you download the 6 professional photos and the Excel (or CSV) file with all the details — codes, measurements, descriptions and barcodes. That's all you need to publish the cards on your e-commerce, marketplaces and social media: online in an afternoon, not in a week.
GREAT FOR ONLINE SELLINGPrices always under control
Reserved pricing, minimums, and measurements on each listing: everything you need to decide, without asking.
Quantity discounts−5% from 3× minimum→−8% from 5× minimum
PRICE LIST RESERVEDTidy up in 10 seconds
Reorder bestsellers from your history with one click. You can see availability before confirming.
FROM YOUR HISTORIANReal availability
Warehouse stock updated every night: no orders that then remain unfilled.
ALWAYS UPDATEDReserved offers
Promotions and end-of-line items visible only to registered customers, with margin calculated per line.
JUST FOR YOUOrders and tracking
Order status, shipments, and documents always at your fingertips in your profile.
EVERYTHING TRACKEDPayments
Pay as you prefer
Upon confirmation of your order, you can pay immediately by card or PayPal, or you can order by advance bank transfer. We'll provide you with the IBAN and reference number upon confirmation. Prices are always net; VAT is added only at checkout.
Visa · MastercardPayPalBank transfer
One step further
A Willy corner in your store. Or a store all your own.
Corner · from 10 to 30 m2
The corner It's a Willy space within your existing store: displays, a selection hand-picked by us, and continuous restocking. You don't open anything new, just add a rotating department.
Franchising It's the complete format, from 40 to 150 square meters: impulse products all under €10, pre-planned seasonality, and 45 years of direct imports behind it. We'll guide you from choosing the location to opening.
Ready to go?Fill the shelf.
Fill the shelf.
Turn it around.
Free registration · Automatic VAT verification · Active in 24 hours
Register and request access →