Minimum order
In Italia e all’estero. Pensato per rifornire un negozio, non per il singolo acquisto.
WHOLESALE · DEALERS ONLY
The supplier of gadgets and gift items for your shop.
A multi-category assortment for retailers: gadgets, stationery, home, beauty, packaging, seasonal items, and much more. Exclusive price list, up-to-date availability, and fast shipping.
Free Registration · Automatic VAT Verification
Just arrived
See the catalog ↗Behind the scenes?Serious people.
Serious people.
Less objects.😂
45years of direct importation
24hto activate your account
48/72hshipping to Italy
B2Bonly resellers with VAT number
Explore the assortment
Five worlds, one Willy style
Little ones. Out of their minds.
Hard on the outside? Nope.
Chaos has good taste.
Unusual ideas.
Zero modesty.No categories found. Try another term.
Selected for the point of saleSmall price.
Small price.
Big rotation.
Immediate, easy-to-understand, and easy-to-shelf items. The catalog is designed for retailers who want constant innovation and visible margins.
Request accessTools for Resellers
Your shop.
An extra gear.
Not just a catalog: everything you need to stock your store and sell online, every week.
Product photos and data ready for online sales
For each item purchased, in your order history, you can download the 6 professional photos and the Excel (or CSV) file with all the details — codes, measurements, descriptions, and barcodes.
Prices always under control
Reserved pricing, minimums, and measurements on each listing: everything you need to decide, without asking.
−5% from 3× minimum · −8% from 5× minimum, on eligible itemsTidy up in 10 seconds
Reorder bestsellers from your history with one click. You can see availability before confirming.
Real availability
Warehouse stock updated every night: no orders that then remain unfilled.
Reserved offers
Promotions and end of series visible only to registered customers, with margin calculated at the line.
Orders and tracking
Order status, shipments, and documents always at your fingertips in your profile.
Pay as you prefer
Alla conferma dell’ordine paghi subito con carta o PayPal, oppure ordini con bonifico bancario anticipato: IBAN e causale te li diamo alla conferma. In Italia puoi anche paghi alla consegna in contrassegno, con assegno o contanti al corriere (si sceglie al pagamento: +5 € per la gestione del corriere). I prezzi sono sempre netti, l’IVA si aggiunge solo al checkout.
Wire transferbankingContrassegno
+5 €
For those who supply a shop
Your assortment.
Category by category.
Discover products and display ideas in the public categories. For prices, packaging, and orders, visit the dedicated catalog.
Gadgets, stationery and gifts
For stationery shops, gift shops and impulse retailers.
Home, beauty and everyday life
Explore categories to complement your store's home and accessories departments.
Seasons, travel and leisure
Prepare for special occasions and choose accessories based on the audience and the season.
One step furtherA Willy corner in your shop.
A Willy corner in your shop.
Or a shop of your own.
The corner is a Willy space within your existing store: displays, a selection hand-picked by us, and continuous restocking. You don't open anything new, just add a rotating department.
Here the characteryou can really see it.
Let's make it happen.YOUR STORE.
YOUR STORE.
THE NEXT
STROKE OF GENIUS.
Enter the world of WILLY: exclusive price list, new releases, and characters to put on the shelf.
