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Reseller Guide
Willy B2BGuideHow to order

Minimum order, packaging, and quantity discounts: how wholesale purchasing works

Cartons and packages from a wholesale order

Those buying wholesale for the first time encounter three terms that don't exist in retail: minimum order, multi-pack, and quantity discount. These aren't bureaucratic complications: they're the reason wholesale prices are what they are. Understanding them helps you spend less and avoid stocking up on unnecessary items.

Minimum order: why it exists

Preparing, packaging, and shipping an order costs the same whether it's €50 or €500. The minimum order—€150 + VAT for us—is the threshold below which shipping would cost more than the merchandise. This isn't a barrier: it's the reason the unit price remains low. In practice, it can be achieved with just a few items, and it's best to mix it up with items from different categories to understand which ones are popular in your store.

Multi-pack and MOQ

Each item is purchased in multiples of a pack: 6, 12, or 24 pieces, depending on the product. The package is the one the item is packaged in at the factory, and breaking it costs someone a job. The number is listed on each catalog card: if a package seems too large to start with, it almost always means that item isn't the first one to try—it's best to start with items with smaller pack sizes and work your way up.

Quantity discount: when it's worth it

Sullo stesso articolo, piu' confezioni prendi meno paghi: da 3 confezioni lo sconto e' del 5%, da 5 confezioni dell'8%, applicato direttamente sulla riga d'ordine. Vale sul prezzo del momento, offerte comprese, e il buono si applica dopo, sul totale gia' scontato. Conviene quando un articolo lo hai gia' provato e sai che gira: sul primo ordine, quasi mai. La sequenza sana e' una confezione per provare, tre o cinque per riordinare.

Compose an order that does not tie up capital

A well-placed order is short and frequent, not long and infrequent. With 48/72-hour shipping, you can reorder every two weeks based on real data instead of guessing three months in advance. The exception is peak seasons—Christmas in particular—where merchandise should be ordered early because it's sold out by December. For everything else: buy a little, see what's selling, and buy that again.

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Frequently Asked Questions

Can I order just one piece to try?

No: each item is ordered in the minimum package size indicated on the product page. However, it's almost always a small package, and the overall minimum order of €150 + VAT consists of several different items.

Does the quantity discount add to offers?

Yes: the quantity discount is calculated on the current price, including offers. It is not added to the welcome coupon: if you use that, only the coupon applies to your order.

How long does it take to arrive?

Within Italy, 48-72 business hours from dispatch, including islands. Outside Italy, a 10% shipping fee applies, and delivery times vary by country.