English
Sign in Register and request access
Reseller Guide
Willy B2BGuideSell online

Selling imported products online: photos, specifications, and lead times

Prepare product sheets for online sales

Buying in bulk to resell online seems simple until the package arrives: at that point you realise that the bottleneck is not the goods, it's the product sheetPhotographing, cropping, writing, measuring, and uploading takes more time than selling. Here's how to cut it short.

Time is wasted in photos, not in the product

A decent photo on a white background requires light, background, time, and cropping; multiply that by fifty references and you've wasted a week. For every item you buy from us, you can download the professional photo in 6 variations, the pre-written description and barcode: the goods can be online the same day they arrive. It's the difference between publishing fifty listings in a week and publishing them in one afternoon.

What a listing must say to sell

Title with the word people are actually searching for (not a made-up name), actual measurements, material, and a photo showing the dimensions compared to something known. Online buyers can't touch them: any doubt left unanswered means a return or a lost sale. The measurements and codes are on each page of the reserved catalog, so they don't need to be recorded manually.

Marketplace or your own shop

The marketplace already has traffic, but so does the commission, and the customer stays with the marketplace. You keep your margin and customers on your store, but you still need to drive traffic. The combination that works best in the figures we see is to start with the marketplace to understand what sells and move the best sellers to your own channel, where the margin is high. We ourselves are on Faire and Ankorstore, but the direct site remains commission-free.

The things that by law must be there

For products imported from outside the European Union, the importer is responsible for: the name and address of the EU responsible, the batch or item identifier, and any warnings or markings required by the category. If you resell, this information must remain legible on the product and packaging. Practical advice: never remove the original labels and keep the purchase documents: they are your proof.

Register for free: prices visible within 24 hours

Frequently Asked Questions

Can the photos be used on my website and marketplaces?

Yes: the photos and descriptions you download are for exactly that purpose: for the items you purchase. They're the same ones we use.

Are there any ready-made descriptions?

Yes, every article has one. It's a good idea to rewrite the title in the words your customers use: that's the part that brings in the traffic.

Can I sell other people's branded products online?

For licensed items, the brand owner's rules apply, as indicated on the packaging. Otherwise, you can resell whatever you buy as you wish, respecting the mandatory product information.