Willy Be Smart is the retail brand of Jacob Srl, a company from Lucca with 45 years of direct imports behind. Today the network counts 14 stores including direct, corner and franchise stores: real stores, with real receipts, where every item in the catalog passes from the shelf before arriving in the wholesale price list.
This is the difference compared to a pure wholesaler: what we offer retailers is the same assortment that supplies our stores. If an item isn't selling well on the shelves, it's removed from the catalog; if it is, you'll find it among the reorders. Gadgets, kawaii stationery, plush toys, beauty products, homeware, packaging, and seasonal items: items under €10 to the public, chosen for rotation, not to fill a price list.
The portal b2b.willybesmart.com This is our direct channel for VAT-registered retailers: a dedicated price list, stock availability updated nightly, a minimum order of €150 + VAT, and shipping to Italy within 48–72 hours. The catalog is also available on Faire and Ankorstore, but here you buy without commissions, from the same people who prepare your order.
For each item purchased you download the professional photos in 6 variations, the description and the barcode: the goods can be published on your e-commerce site the same day they arrive.
If you like our products so much that you want to do more with them, we can create a corner Willy in your shop (from 10 to 30 m2) or a franchise shop: all the information is on the page corners and franchising.
Register for free: prices visible within 24 hours
Jacob Srl · Via San Sebastiano 5, 55100 Lucca · VAT number 02366140461. To contact us: contact form o +39 375 6387182.
