FROM THE COUNTER
TO YOUR STORE.
The same assortment that supplies our stores, with a price list dedicated to retailers.
Request access ↗WILLY Be Smart · Jacob Srl
BEFORE SELLING IT
WHOLESALE,
WE SELL IT
AT THE COUNTER.
WILLY Be Smart is the retail brand of Jacob Srl, a Lucca-based company with 45 years of direct imports. We offer retailers the same selection we stock in our stores.
45years of direct importation
Retaildirect stores, corners and franchises
150 €+ VATordine minimo, in Italia e all’estero
Serious people. Objects less so.THE SHOP
THE SHOP
WE KNOW HIM
FROM INSIDE.
This is the difference compared to a pure wholesaler: real sales points, where the assortment meets the customers' choices every day.
Gadgets, kawaii stationery, plush toys, beauty products, home decor, packaging, and seasonal items: items chosen for rotation, not to fill a price list. If an item rotates on the shelf, you'll find it among the reorders.
The B2B portal is our direct channel for VAT-registered retailers: a dedicated price list, stock availability, and tools for restocking your store.
View the portal tools ↗FROM THE COUNTER
ALSO SELL
ONLINE?
From your order history, you can download photos and data about purchased items to work on e-commerce, marketplaces, and social media.
See available materials ↗GOOD CHOICES
THEY ARE REORGANIZING THEMSELVES.
Find your items in your history and check prices and availability before adding them to your cart.
Discover the reorganization ↗Do you see yourself in it?A WILLY CORNER.
A WILLY CORNER.
OR A STORE
ALL YOURS.
If you like our products so much that you want to do more with them, we can create a WILLY corner in your store or franchise store together.
Discover corners and franchises ↗Your shop's next ally?READY TO REFURBISH?
Request access READY TO REFURBISH?
LET'S GET TO THE HEART OF THE MATTER.
Free registration · Access reserved for VAT-registered resellers.