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Willy B2BSummer clothing
Wholesale · Resellers only

Wholesale hats, flip-flops and summer accessories

Wholesale hats, flip-flops, and summer accessories — Willy B2B

Hats, flip-flops, beach accessories, and lightweight summer items. These are goods that sell instantly: vacationers buy hats because the sun's shining, not because they had one on their list. In our stores in key destinations, this category sells significantly in just a few weeks. We've been importing directly for 45 years, based in Lucca, and we select these items for our shelves before they're even listed. The price list is reserved for VAT-registered retailers: registration is free, approved within 24 hours, and each listing includes the recommended retail price.

Oggi a catalogo ci sono 424 articoli ordinabili. Il prezzo all'ingrosso mediano è di 1,49 €, e 85 articoli su 100 costano meno di 3 € all'ingrosso. Rivenduti al prezzo consigliato, 87 su 100 restano sotto i 10 € al pubblico: la fascia in cui il cliente compra senza pensarci. (numeri contati sul catalogo, non scritti a mano: cambiano da soli quando cambia l'assortimento)

Alcuni degli articoli piu' ordinati dai rivenditori

Una selezione di 4 articoli della categoria abbigliamento estivo, tra i piu' ordinati negli ultimi mesi. I prezzi non si vedono qui: sono una condizione commerciale riservata ai rivenditori. Dopo la registrazione gratuita, approvata entro 24 ore, vedi l'assortimento completo con prezzi, confezioni e disponibilita'.

Le foto sono quelle che scarichi con l'articolo, in 6 varianti, gia' pronte per la tua scheda prodotto.

Perché cappellini e accessori estivi funzionano in negozio

Summer is the purest example of impulse buying: low price, ten-second decision, no need to try. It works at the store entrance and in the window, with bright colors at the forefront. However, the window is short, from May to August, so it's best to get in early and leave early: in mid-August, the same merchandise is only sold at a discount. Better to keep a cautious amount and place two restocks than one large order in June.

Selling online? We'll provide you with photos and specifications.

If you sell online, the summer challenge is speed: once the listing is ready, the season is halfway over. With us, the work is already done: six professional photos per item, a description and barcode for download, and the goods go online the same day they arrive. The catalog is also available on Faire and Ankorstore; there's no commission here on the site.

The conditions, in short

The minimum order is €150 + VAT, and each item is purchased in small packages, in multiples of the same case, as indicated on the product page. Shipping arrives in 48–72 hours and is currently free throughout Italy, including the islands (on promotion); outside Italy, a 10% shipping fee is added. Each item offers a quantity discount: 5% off for 3 packages of the same item, 8% off for 5. Your first order includes a 10% welcome coupon, valid once per VAT number. Registration is free and approved within 24 hours: from there, you can view prices, packages, and availability.

Register for free: prices visible within 24 hours

Frequently asked questions about this category

When should I order summer items?

Between March and April for the basics, then restock during the season based on what's available. It's best to stop after the end of July: the window closes quickly and unsold merchandise remains unsold for a year.

What does the category include?

Hats, flip-flops, beach accessories, and lightweight summer items. Towels, beach toys, and nautical decorations are available in the Beach & Seaside category. The full selection is available in our dedicated catalog.

Are there sizes?

Hats are almost always one size fits all; flip-flops are listed on the product page, along with the minimum order quantities per item.

Can I start with a small order?

Yes, the minimum order is €150 + VAT. This category is accessible with just a few items, and with 48/72-hour shipping, you can reorder what's selling without tying up capital.